Rebrand An iconic giant was about to refit it's shoes so it could make bigger strides in the region.
The rebrand was meant to consolidate the East African operations into a single unified name, previously known as UAP Old Mutual to Old Mutual Holdings. A renewed commitment to customer financial wellness and a declaration of confidence in the region's growth potential was a pivotoal role in the rebrand.
We crafted a campaign theme for the rebrand "Unlocking New Possibilities" which would propel the narrative for years. We produced a TVC that showed the legacy achievements of the Old Mutual brand and it's celebration of 175 years. Rwanda and Kenya made the Rebrand!