Koro is a mobile lender based in Kenya. It's unique value is in engaging the younger generation and enshrining a culture of borrowing, referral and early payment for great rewards.
Koro, means Hi! Jambo!. It's a greeting and cordial way of introducing yourself to people. This would be the way we interact with the masses, and a show of our committment to always be there when they needed us.
We developed a simple brand identity that would be hard to miss. The colours signify growth and opportunity. Koro was born.
Magicians can't defy the laws of physics, but creativity allows them to find ingenious ways to create illusions, teaching the value of working with and around limitations. We found a way to interact and learn from our consumers. That's how we grow brands.
Let's Work Together!
